The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
Category: <span>Search Engine Optimization</span>
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]
Any website is nothing without its content. Just like an empty glass, you can’t drink anything from it, if nothing is inside it. If you are thirsty, the empty container is useless. Web users visit your website because they believe your page can “quench their thirst”. It doesn’t matter whether your website is not that […]
You can gauge if a website does fine by its search engine rankings. High search engine rankings assures a good volume of web traffic; something that any website needs. Alternatively, if your website has a low search engine ranking, it would just be buried under other similar sites and will be very hard to find. […]
Getting a high search engine ranking is very important for every online business. Many tips, strategies, techniques and guidelines are offered around the internet, but most of this information is hard to implement and does not correspond with each other. Many website owners find this abundance of data too overwhelming, and these confused website owners […]
The key to the door of great online publicity is excellent website marketing. But before you hurry up and get the word out about your website, it is very practical that you check your website first and make sure you did everything right in building it. You wouldn’t want your customers to search for your […]
The most important factor to make or break any online business is the amount of the web traffic that they are getting. Online business owners put everything into attracting as many online customers as they can invite. The more new customers visiting their web site, the more revenue their business could possibly bring in. Though […]
Want to increase your web traffic but would not want to spend so much on advertising? Maybe you are one of those small internet business owners that wants to get all the free web traffic that they can get. Here are two strategies on how you can increase web traffic in your online business page […]
Website Search Engine Optimization is the most important factor that will determine your businesses success on the Internet. In order to produce revenue and get new customers and leads, you have to have a steady stream of visitors to your site. But, in order to do that, you need to be able to be found […]
A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps […]